The “Customer Innovation Cell Canvas” provided the perfect framework for a one-day sprint to explore the “CUSTOMER INNOVATION CELL” method through the practical case of “E-Charging 2035 in urban spaces.” Nine teams of three participants from various companies worked simultaneously—and with great enthusiasm—on multiple challenges tailored to different target groups.
The venue at WIENER STADTWERKE’s Talent Hub provided an intense, yet highly engaging and exciting day. A well-curated mix of methods—including needs and capability analysis, jobs to be done, gaining and integrating management attention, where to play, and design thinking elements—guided participants effectively through focused time-boxed sessions. This resulted in meaningful insights even before solution development began. In this way, it was easy to gain a solid understanding of this innovation methodology without losing the common thread.
