{"id":3029,"date":"2026-05-07T10:08:36","date_gmt":"2026-05-07T10:08:36","guid":{"rendered":"https:\/\/www.innoxnetwork.com\/trend-day-2025\/"},"modified":"2026-05-07T12:16:37","modified_gmt":"2026-05-07T12:16:37","slug":"trend-day-2025","status":"publish","type":"post","link":"https:\/\/www.innoxnetwork.com\/en\/trend-day-2025\/","title":{"rendered":"TREND.DAY 2025"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”3%” left_padding_desktop=”12%” constrain_group_2=”yes” right_padding_desktop=”12%” top_padding_phone=”0%” bottom_padding_phone=”5%” left_padding_phone=”3%” right_padding_phone=”0%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]At TREND.DAY 2025, <\/strong>companies from various sectors provided insights into their foresight management\u2014how they established it, how they operate it, and how it has evolved over the years.<\/p>\n

Wien Energie<\/strong> presented its highly practical backcasting approach, explaining how the company thinks backward from possible futures, draws conclusions, and uses these to set the course for the future. BMW<\/strong> provided a retrospective on the clear methodology of its Trend Radar over the past 10 years\u2014the automaker not only collects trends but translates them into strategic decisions. Also impressive was the insight from \u00d6BB<\/strong> on how strategic foresight is embedded in such a large, traditional company and has a real impact. <\/p>\n

During roundtable sessions<\/strong>, participants engaged in an open exchange with DB Systel <\/strong>(scenario analysis), PALFINGER<\/strong> (tool & trend management), and Aesculap Braun<\/strong>\u2014here, too, the focus was on learning from different approaches and actively contributing.[\/vc_column_text][vc_column_text css=”” text_direction=”default”][\/vc_column_text][divider line_type=”No Line” custom_height=”10″][vc_video link=”https:\/\/www.youtube.com\/watch?v=-R5hPOGUKlc” css=””][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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